When Ram launched its first electric truck, it set out to redefine what a truck could be. The Ram Revolution campaign challenged perceptions, showcased innovation, and ignited a movement that drove 10x the expected reservations. Scroll to see how.
Phase 1: Spark a Revolution
We flooded social media with an 8-part YouTube docu-series that teased the Ram Revolution concept truck and the visionaries behind it.
Phase 2: Define the Future
Instead of an auto show reveal, we debuted the Ram Revolution at CES, showcasing its futuristic innovation. The launch featured a live YouTube reveal film with interactive chat, a CES keynote live stream, a dedicated website, paid media, and influencer partnerships, amplifying its reach.
