Carnival asked us to come up with some ideas to promote their big Cyber Weekend sale. We pitched them some stuff, they got excited and told us they were increasing our budget. We told them we wanted to wrap an entire cruise ship in wrapping paper. They told us they were in. They shopped it internally. Then they told us to go back to our original budget, only smaller. We made these social videos for next to nothing. This was the most successful post-turkey day promotion in Carnival's history.