Carnival is America's cruise line. So during the 4rth of July, we hand-delivered messages of gratitude to our troops in the most American way possible: On a hamburger.
How did we do it? We built a unique machine that printed on burger buns messages tagged #ThankYouBurger at the first ever socially powered BBQ.
Then, we built a custom “laser bun printing machine” along with software that fed real-time facebook and twitter messages to it.
While prototyping, we emptied the bun-isles at two local supermarkets until we fount the right buns and laser settings.