The Miami Heat asked us to build the future of fan engagement. So we created an app that reacts to fan types, location, and season. The platform is not a one-size fits-all app, it leans from user’s behavior and serves up content intelligently that is personal to each fan. At the Heat Arena, the app is also your ticket, guide, and wallet. Because of our platform the Miami Heat now make more mobile revenue than every other team in the league—combined.